Shot on a shoe-string, and creating a bit of stir on its release, the feature-length independent film about typography, graphic design and global visual culture â€“ Helvetica -is getting an airing at Plymouth College of Art.
The screening goes hand-in-hand with the Tart Card exhibition of typographical inspiration at the college’s Viewpoint gallery, and is presented with a special introduction by lecturing staff of the graphic design and illustration team.
Helvetica -which looked at the worlds of typography and graphic design, and their impact on our visual environment -is the first of Gary Hustwit’s trilogies of documentaries on modernity.
It is followed by Objectified, which focused on industrial design and product design, and our relationship with the manufactured objects, and Urbanized looks at the issues and strategies behind urban design, featuring some of the world’s foremost architects, planners, policymakers, builders, and thinkers.
Here’s the trailer:
The free public screening of Helvetica is in the Studio Theatre, at Plymouth College of Art on Wednesday, January 25 at 6pm