It’s no easy feat pitching your business idea to five snooty entrepreneurs – especially if your idea is a bit, ahem, crap.
But that’s exactly what surf instructor cum entrepreneur Olly Daglish did on the new BBC2 series of Dragons’ Den, asking for an optimistic £50,000 investment in his company Ollypop.
Based in North Cornwall, Ollypop was launched in August last year to promote a new surf towel. The Ollypop is ‘designed’ to help surfers practise jumping to their feet quicker and more smoothly, improving their technique for when they’re back in the water. Yeah, so it’s basically a picture of a surfboard. On a towel.
Not surprisingly, it’s the first product of its kind and has apparently been embraced by surfers around the globe. Hmm.
But if things are going so well, why did Olly decide to get involved in
He told D+CFilm: “It all happened so quickly. I was contacted by the associate producer of the Dragons’ Den in November. He’d read about Ollypop in the press, loved the idea and asked me if I’d like to apply to go on the show. Three weeks later there I was in the den!”
Olly asked for £50,000 in return for 20 per cent of his company and insists he has no regrets about going on the show.
“It was a great experience, I’m so glad I did it. Obviously I got quite a grilling from the Dragons but that makes good TV. The fact that I was asked to apply shows how attractive surfing is, not only as a great sport but as a massive commercial industry.
“Things like this also help to put Cornwall on the map and new businesses are setting up all the time – we’ve really got something to offer down here now.”
Yup, Cornwall is renowned for its novelty beach towels. You can buy an Ollypop (should you so wish) on the Ollypop website. They cost a whopping £19.95 but that includes a ‘top tips’ card to guide you through your pops. How do they make a profit?!
Tune in to BBC2 tonight at 8pm to see what happened and if Olly asked the producers why the programme’s called Dragon’s Den rather than Dragon’s Lair.
Posted by Thin White Duke