Universal has made no secret of the fact they’d love Mamma Mia to become a karaoke-type cinema experience - not least because it’s a great way to get large groups to see the movie more than once.

So we can’t say we’re surprised to hear that from August 22, Vue cinemas will be hosting sing-along screenings.

Fans will get the opportunity to enjoy the film while tunelessly barking along to their favourite ABBA songs in Dolby 5:1 digital surround sound.

Mark de Quervain, Sales and Marketing Director for Vue Entertainment, told D+CFilm: ‘We are really excited to give our customers the chance to sing-along to one of their favourite films. Vue Entertainment are passionate about displaying content in new and innovative ways while engaging with our customers.’

Wow, quelle philanthropic!

Tickets for Mamma Mia Sing-Along are on sale now and can be purchased online or by phone via 08712 240 240 or directly from box offices.

Posted by Thin White Duke

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This entry was posted on Monday, August 18th, 2008 at 10:58 am and is filed under News . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.