Reach your target audience

Reach your target audience

Would like to Meet (video)

Here’s a nice story for a dull Sunday. Remember we told you a coupla months ago about Vue Cinemas’ fundraising initiative to benefit schools across the UK?

Here’s how it works. Vue puts on a free screening at one of its local cinemas (like the one in Exeter or Plymouth). Teachers and pupils decide how many seats they would like, set their own ticket price and sell tickets accordingly. 

Because Vue is not charging anything for the screenings, all proceeds will go to the participating schools for new equipment purchases, redevelopment and dinnerladies and stuff.

The scheme kicked off with free screenings of Charlotte’s Web in January and was so successful each school raised up to £300 from their ticket sales.

The next screening is Meet the Robinsons, a CG flick based on the illustrated book A Day With Wilbur Robinson.

We’ve never heard of it but your kids probably have. It tells the story of boy genius Wilbur Robinson who travels forward in time and encounters a family whose survival depends on his ingenuity. All sounds like typical Disney fare, don’t it?

Still, we mustn’t carp (it is a Sunday after all). If your school is interested in participating, visit the myvue site and enter yer vital statistics.

While you’re doing that, check out the Meet The Robinsons trailer below. Actually, watch the trailer first, then go to the Vue site. Otherwise it just gets confusing.

Posted by Thin White Duke

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